NTISthis.com

Evidence Guide: BSBMKG440 - Apply marketing communication across a convergent industry

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG440 - Apply marketing communication across a convergent industry

What evidence can you provide to prove your understanding of each of the following citeria?

Establish convergent environment

  1. Establish task requirements and objectives for implementing marketing communications
  2. Identify roles and responsibilities within convergent industry
  3. Identify role of the customer in the convergent environment
  4. Identify legislation, regulations and policies applicable to convergent industry
Establish task requirements and objectives for implementing marketing communications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify roles and responsibilities within convergent industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify role of the customer in the convergent environment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify legislation, regulations and policies applicable to convergent industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare convergent tools and techniques

  1. Identify existing convergent tools and techniques in the marketing communication environment and assess their applicability
  2. Develop convergent tools and techniques, where required, for use within a marketing communication industry and for a customer-centric environment
  3. Confirm suitability and cost-effectiveness of the convergent tools and techniques
Identify existing convergent tools and techniques in the marketing communication environment and assess their applicability

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop convergent tools and techniques, where required, for use within a marketing communication industry and for a customer-centric environment

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm suitability and cost-effectiveness of the convergent tools and techniques

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implementmarketing communications

  1. Select and use most suitable convergent tools and techniques according to task requirements
  2. Implement convergent tools and techniques for marketing communication
  3. Establish channels to respond to customer perspectives
  4. Establish and maintain expert and business networks related to marketing communication convergence
Select and use most suitable convergent tools and techniques according to task requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement convergent tools and techniques for marketing communication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish channels to respond to customer perspectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and maintain expert and business networks related to marketing communication convergence

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

apply marketing communication to one product or service across convergent media sectors.

In the course of the above, the candidate must:

identify the convergent environment for marketing communication in establishing a client solution, including:

reviewing the traditional roles and client groups serviced by the marketing, advertising and public relations sectors

using the impact of capacity in communications technology

using the impact of ubiquitous enabled mobile devices

integrating the rise in ‘customer-centric’ and the ‘empowered customer’ in client solutions

develop client and customer messaging that can be engaged by a target group across multiple distribution points

create fit-for-purpose tools, techniques and solutions that are effective within a convergent media environment and verify with relevant personnel

establish processes that empower customers

work with client and customers to implement an integrated solution within a highly iterative environment

engage with experts and others within the industry.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

characteristics of convergent approaches to marketing communication

customers role within convergent marketing

impact of convergence on traditional marketing approaches

current technologies and distributed services that impact on convergent solutions

situations requiring engagement of technology experts

type of experts and business networks appropriate to a convergent marketing solution

legislation, regulation and organisational policy to the field of marketing communication.